From the runway to the gym floor and now to your wardrobe
To craft casual and gym wear that empowers people to show up authentically, whether they're crushing a workout, running errands, or living their everyday lives.
Every piece is crafted to deliver both visual appeal and practical performance, refusing to compromise on either.
Building a community of people who refuse to settle for anything less than authentic quality and genuine confidence.
Serving customers across Nigeria, Canada, and the UK with activewear that embodies authentic, purposeful, and uncompromisingly real design.
Leading with vision, passion, and a commitment to excellence
CEO & Founder
It all began with a passion for fitness and an eye for style. As a model, Noah understood the power of presentation, but as a gym fitness coach, he discovered something deeper, the transformative confidence that comes from feeling genuinely comfortable in your own skin.
"I realized that most athletic wear either prioritized performance over style, or style over substance. I wanted to create something undiluted; pieces that wouldn't compromise on either."
In May 2024, Noah launched Undiluted with a simple yet bold vision: to craft casual and gym wear that empowers people to show up authentically. What started as a passion project has rapidly grown into a movement, serving over 1,000 customers across Nigeria, Canada, and the UK.
"Every customer who chooses Undiluted becomes part of our story. We are not just selling activewear – we're building a community of people who refuse to settle for anything less than authentic quality."
From humble beginnings to global recognition
Noah launched Undiluted with a vision to create activewear that doesn't compromise on style or performance.
Reached our first milestone with customers embracing the authentic quality and style.
Extended our reach to serve customers across Nigeria, Canada, and the UK.
Built a passionate community of fitness enthusiasts and style-conscious individuals.
Celebrated serving over 1,000 customers who embody the Undiluted lifestyle.
The passionate people behind Undiluted
Head of Design
Years in design with expertise in sustainable materials.
Manager
Managing leader with experience in e-commerce and AI solutions.
Head of Marketing and Content
Digital marketing expert passionate about brand storytelling.
Have questions? We'd love to hear from you.
undilutedimpact@gmail.com
+234 (090) 7170-9945
13 Oluwasogo street, off Ogunsolu street, Cement Bustop, Lagos, Nigeria.
